01Designs 'try before you buy' strategies that leverage psychological ownership.
020 GitHub stars
03Optimizes cart recovery and freemium-to-paid transitions using loss-framing techniques.
04Analyzes the valuation gap between Willingness to Accept (WTA) and Willingness to Pay (WTP).
05Identifies 'attachment rituals' such as personalization and effort investment to increase retention.
06Provides frameworks for neutralizing status quo bias during software migrations.