概要
This skill equips Claude with a robust framework of academic research on human persuasion, moving beyond marketing folklore to apply proven principles like Cialdini’s Influence and Kahneman’s Prospect Theory. It enables the AI to analyze and generate copy for landing pages, emails, and advertisements using specific psychological triggers such as loss aversion, processing fluency, and narrative transportation. By distinguishing between academically rigorous evidence and practitioner-validated tactics, this skill ensures that your marketing strategy is grounded in the science of why people say 'yes.'
