Does it provide advice on capturing leads?

Absolutely. It covers gating strategies (full, partial, or ungated), email capture best practices, and how to structure post-capture nurture sequences to convert tool users into customers.

Can it help me decide whether to build a custom tool?

Yes, the skill includes a build-vs-buy evaluation framework to help you decide between custom development, no-code solutions, or embedding existing tools based on your resources.

What is engineering-as-marketing?

Engineering-as-marketing is the practice of building free software tools, such as calculators, generators, or auditors, to provide genuine value to an audience while generating leads and improving SEO.

How does this skill help with SEO?

It provides structured frameworks for identifying high-volume search queries and designing tools that function as 'linkable assets' to naturally attract backlinks and improve organic rankings.

Free Tool Marketing Strategy

Name: Free Tool Marketing Strategy
Author: aitytech

byaitytech

•

184

マーケティングオートメーション

Architects engineering-as-marketing strategies by planning and evaluating free tools that drive lead generation and SEO value.

概要

This skill empowers developers, founders, and technical marketers to execute 'engineering as marketing' by identifying and designing high-impact free resources like calculators, generators, and auditors. It guides users through the entire lifecycle of a marketing tool—from initial problem assessment and competitive analysis to build-vs-buy decisions, lead capture optimization, and promotion planning, ensuring that technical efforts translate into measurable business growth and brand authority.

主な機能

184 GitHub stars
ROI projection and performance measurement scorecard
SEO and keyword research frameworks for tool visibility
Comprehensive build-vs-buy and MVP feasibility assessments
Strategic ideation for calculators, generators, and auditors
Lead capture and conversion optimization strategies

ユースケース

Evaluating the technical feasibility of building a free resource for an agency
Designing a lead-gen analyzer tool to attract organic traffic
Planning a viral ROI calculator for a SaaS landing page

概要

主な機能

184 GitHub stars
ROI projection and performance measurement scorecard
SEO and keyword research frameworks for tool visibility
Comprehensive build-vs-buy and MVP feasibility assessments
Strategic ideation for calculators, generators, and auditors
Lead capture and conversion optimization strategies

ユースケース

Evaluating the technical feasibility of building a free resource for an agency
Designing a lead-gen analyzer tool to attract organic traffic
Planning a viral ROI calculator for a SaaS landing page