How does this skill help with brand building?

It provides a step-by-step 'WHY Discovery' process that helps you identify the core beliefs driving your business, allowing you to communicate from the 'inside-out' to inspire customers and employees.

When does this skill auto-activate?

The skill activates automatically when you discuss topics like purpose-driven branding, mission statements, Simon Sinek, the Golden Circle, or the hedgehog concept.

Can I use this for personal branding?

Absolutely. The methodology, including the 'Friends Exercise' and 'Peaks and Valleys' storytelling, is highly effective for individual career purpose discovery.

What is the Golden Circle Purpose skill?

It is a specialized capability for Claude Code that provides expert frameworks and templates for articulating a brand’s purpose, mission, and vision based on proven methodologies.

Does it support frameworks other than Simon Sinek's?

Yes, it incorporates Jim Collins' Hedgehog Concept, David Aaker's branding principles, and the Focus Lab validation framework for comprehensive strategic planning.

Golden Circle Purpose Framework

Name: Golden Circle Purpose Framework
Author: mike-coulbourn

bymike-coulbourn

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生産性とワークフロー

Guides the discovery and articulation of brand purpose using Simon Sinek's Golden Circle and complementary strategic frameworks.

概要

This skill provides a comprehensive toolkit for purpose-driven branding, guiding users through the 'WHY Discovery' process to articulate a clear organizational mission and vision. By integrating methodologies from industry experts like Simon Sinek, Jim Collins, and Marty Neumeier, it helps teams move beyond functional 'what' and 'how' descriptions toward emotionally resonant, belief-driven identities. It is particularly useful during brand workshops, strategic planning, and culture-building initiatives to ensure alignment between core beliefs and business output.

主な機能

Guided WHY Discovery process using the Peaks and Valleys methodology.
Jim Collins' Hedgehog Concept assessment to find the intersection of passion, excellence, and economics.
Focus Lab validation framework to stress-test purpose statements for authenticity.
Standardized templates for purpose, mission, and vision documentation.
Golden Circle mapping to align Purpose (Why), Process (How), and Products (What).
3 GitHub stars

ユースケース

Refining corporate brand positioning to move from feature-led to belief-led marketing.
Developing a core identity and mission statement for a new startup or product.
Aligning internal team culture by facilitating purpose discovery sessions and workshops.

概要

主な機能

Guided WHY Discovery process using the Peaks and Valleys methodology.
Jim Collins' Hedgehog Concept assessment to find the intersection of passion, excellence, and economics.
Focus Lab validation framework to stress-test purpose statements for authenticity.
Standardized templates for purpose, mission, and vision documentation.
Golden Circle mapping to align Purpose (Why), Process (How), and Products (What).
3 GitHub stars

ユースケース

Refining corporate brand positioning to move from feature-led to belief-led marketing.
Developing a core identity and mission statement for a new startup or product.
Aligning internal team culture by facilitating purpose discovery sessions and workshops.