When does this skill automatically activate?

It activates whenever you discuss target audiences, customer motivations, brand positioning, voice development, or Jobs-to-be-Done (JTBD) methodology.

Can I use this for UI/UX research?

Absolutely. The JTBD frameworks are excellent for understanding user goals and the progress they want to make, which directly informs user experience and feature prioritization.

How does this skill help with marketing strategy?

It uses frameworks like the Four Forces (Push, Pull, Anxiety, Habit) to analyze why customers switch products, allowing you to create messaging that directly addresses their motivations and fears.

What frameworks are included in this skill?

The skill includes Bob Moesta's Four Forces of Progress, Hans-Georg Hausel's Limbic Types, VALS Segments, and the HBR Emotional Motivators framework.

What is the JTBD & Psychographic Research skill?

It is a specialized capability for Claude Code that provides frameworks like Jobs-to-be-Done and psychographic segmentation to help users perform deep-dive audience research and brand positioning.

JTBD & Psychographic Research

Name: JTBD & Psychographic Research
Author: mike-coulbourn

bymike-coulbourn

•

マーケティングオートメーション

Provides expert Jobs-to-be-Done and psychographic frameworks to drive brand strategy and audience insights.

概要

This skill equips Claude with a comprehensive toolkit for deep-dive audience research and brand positioning. It integrates industry-standard frameworks like the Four Forces of Progress, Limbic Types, and VALS segments to move beyond simple demographics. By mapping functional, emotional, and social 'jobs,' the skill helps developers and marketers identify exactly why customers switch products and how to align brand messaging with subconscious decision-making drivers. It is an essential asset during brand identity work, voice development, and strategic messaging phases.

主な機能

Automated research-to-strategy bridging for brand voice and visual direction.
Limbic Type and VALS segmentation for advanced psychographic profiling.
3 GitHub stars
HBR Emotional Motivator mapping to increase customer lifetime value.
Multi-dimensional JTBD analysis covering functional, emotional, and social jobs.
The Four Forces of Progress framework to identify switching triggers and barriers.

ユースケース

Crafting high-conversion messaging that addresses customer anxieties and habits.
Developing brand personas based on psychological drivers rather than just demographics.
Building a research-backed brand voice for new product launches or pivots.

概要

主な機能

Automated research-to-strategy bridging for brand voice and visual direction.
Limbic Type and VALS segmentation for advanced psychographic profiling.
3 GitHub stars
HBR Emotional Motivator mapping to increase customer lifetime value.
Multi-dimensional JTBD analysis covering functional, emotional, and social jobs.
The Four Forces of Progress framework to identify switching triggers and barriers.

ユースケース

Crafting high-conversion messaging that addresses customer anxieties and habits.
Developing brand personas based on psychological drivers rather than just demographics.
Building a research-backed brand voice for new product launches or pivots.