Can this skill help with specific platforms like Product Hunt?

Yes, it includes specialized strategies for Product Hunt, covering pre-launch preparation, launch-day engagement, and post-launch lead conversion.

What is the ORB framework used by this skill?

The ORB framework structures your marketing across Owned (email/blog), Rented (social media), and Borrowed (influencer/guest posts) channels to ensure you own your audience long-term.

What are the five phases of a launch covered by this skill?

The skill guides you through five distinct stages: Internal Launch, Alpha Launch, Beta Launch, Early Access Launch, and finally, the Full Public Launch.

Does it integrate with my existing product marketing documentation?

Yes, it automatically checks for a '.claude/product-marketing-context.md' file to ensure all launch strategies are tailored to your specific product and target audience.

Launch Strategy Expert

Name: Launch Strategy Expert
Author: lev-os

bylev-os

0•

マーケティングオートメーション

Plans comprehensive product launches and feature announcements using proven SaaS go-to-market frameworks and phased rollout strategies.

This skill transforms Claude into a SaaS product marketing specialist designed to help teams navigate the complexities of product launches, from initial beta testing to high-visibility events like Product Hunt releases. It utilizes the ORB framework (Owned, Rented, Borrowed channels) and a structured five-phase launch approach to help you build sustainable momentum, capture user interest, and convert early attention into long-term product growth.

主な機能

010 GitHub stars

02Structured five-phase launch planning from Internal Alpha to Full Release

03Post-launch marketing tactics for long-term user retention and adoption

04Step-by-step Product Hunt optimization and engagement strategy

05Implementation of the ORB (Owned, Rented, Borrowed) channel framework

06Automated context-checking via product-marketing-context.md files

ユースケース

01Planning a high-impact 'Product of the Day' campaign for Product Hunt

02Designing a phased beta-to-early-access rollout for a new SaaS feature

03Developing a multi-channel content strategy to convert social traffic into owned email subscribers

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add lev-os/agents launch-strategy

For use in Claude.ai and ChatGPT

Download Skill