Loyalty Program Architect
Designs and optimizes data-driven e-commerce loyalty programs to increase customer lifetime value and repeat purchase rates.
The Loyalty Program Architect skill transforms Claude into an expert e-commerce strategist capable of designing, auditing, and relaunching high-performance rewards programs. It moves beyond generic points systems by emphasizing causal lift measurement—distinguishing between customers who would have purchased anyway and those truly influenced by the program. By analyzing cohort LTV, repeat purchase rates, and AOV distributions, this skill provides precise frameworks for tiered structures, paid memberships, and margin-protected reward economics, ensuring that loyalty initiatives drive genuine incremental revenue rather than just subsidizing existing behavior.