Can it help design experiments or A/B tests?

Absolutely. It includes frameworks for hypothesis generation, sample size calculation, and metric definition to ensure rigorous, data-driven experimentation.

Does this skill help with GA4 and GTM configurations?

Yes, it provides specific guidance for Google Analytics 4 (GA4) setups, Google Tag Manager (GTM) specifications, and standardized UTM tracking strategies.

What is the Marketing Analytics Specialist skill?

It is a specialized capability for Claude Code that focuses on setting up measurement infrastructure, tracking, and reporting frameworks for marketing campaigns.

Does it prioritize data privacy?

Yes, the skill follows a privacy-first measurement principle, ensuring that tracking recommendations align with modern compliance standards and regulations.

Marketing Analytics Specialist

Name: Marketing Analytics Specialist
Author: gnoviawan

bygnoviawan

•

マーケティングオートメーション

Implements professional-grade marketing measurement infrastructure, tracking setups, and data-driven attribution models.

The Marketing Analytics Specialist skill equips Claude with the expertise of a senior data strategist to bridge the gap between marketing tactics and measurable outcomes. It provides standardized frameworks for GA4 and GTM implementation, dashboard design, funnel analysis, and A/B testing infrastructure, ensuring every marketing effort is supported by precise data, ROI calculation, and privacy-compliant tracking. By turning SOSTAC objectives into technical measurement plans, it helps teams move from raw data to actionable business insights.

主な機能

01Privacy-first data collection and compliance governance

0229 GitHub stars

03Comprehensive measurement framework and tracking plan generation

04GA4 and Google Tag Manager (GTM) implementation specifications

05Funnel optimization and rigorous A/B testing frameworks

06Multi-touch attribution modeling and marketing ROI analysis

ユースケース

01Setting up event tracking and UTM structures to identify high-converting traffic sources

02Designing a technical measurement plan for a new multi-channel product launch

03Building performance dashboards to visualize checkout friction and conversion bottlenecks

主な機能

01Privacy-first data collection and compliance governance

0229 GitHub stars

03Comprehensive measurement framework and tracking plan generation

04GA4 and Google Tag Manager (GTM) implementation specifications

05Funnel optimization and rigorous A/B testing frameworks

06Multi-touch attribution modeling and marketing ROI analysis

ユースケース

01Setting up event tracking and UTM structures to identify high-converting traffic sources

02Designing a technical measurement plan for a new multi-channel product launch

03Building performance dashboards to visualize checkout friction and conversion bottlenecks