Can this skill help with copywriting?

Yes, it provides frameworks for understanding how customers process information, helping you write copy that addresses present bias, reduces regret aversion, and utilizes the peak-end rule.

Is the marketing advice ethical?

The skill specifically includes instructions to suggest how to implement these psychological models ethically, focusing on building genuine value rather than manipulation.

How does it tailor advice to my specific product?

It checks for a .claude/product-marketing-context.md file in your repository. If found, it reads that context to ensure all psychological recommendations align with your specific product and audience.

What kind of mental models are included in this skill?

The skill includes over 70 models ranging from foundational thinking tools like First Principles and Occam's Razor to persuasion-specific models like Social Proof, Scarcity, and the Zeigarnik Effect.

Does it help with marketing strategy or just tactics?

It helps with both. Strategic models like the Theory of Constraints and Opportunity Cost help with high-level planning, while tactical models like the Zero-Price Effect help with specific campaign execution.

Marketing Psychology

Name: Marketing Psychology
Author: systemifyautomation

bysystemifyautomation

0•

マーケティングオートメーション

Applies psychological principles and 70+ mental models to help you understand consumer behavior and improve marketing outcomes.

This skill transforms Claude into an expert marketing consultant by providing access to over 70 psychological frameworks and mental models. It helps users analyze why people buy, identify cognitive biases, and apply behavioral science to marketing strategies. Whether you are optimizing a conversion funnel using the Pareto Principle or framing product value through 'Jobs to Be Done,' this skill provides actionable, context-aware guidance to influence customer behavior ethically and effectively.

主な機能

01Integration with local product-marketing-context files for tailored recommendations

02Deep analysis of cognitive biases like the Sunk Cost Fallacy and Confirmation Bias

03Access to a library of 70+ mental models specifically curated for marketing application

04Practical implementation steps for models like First Principles, Inversion, and the IKEA Effect

05Frameworks for ethical persuasion based on Cialdini's principles and behavioral science

060 GitHub stars

ユースケース

01Improving landing page conversion rates by reducing friction through the Paradox of Choice and Social Proof

02Refining product positioning by identifying the 'Job to Be Done' for your target audience

03Developing long-term brand loyalty by leveraging the Endowment Effect and Reciprocity Principle

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add systemifyautomation/claude-marketing-skills marketing-psychology

For use in Claude.ai and ChatGPT

Download Skill