How does this skill improve conversion rates?

The skill analyzes your marketing assets through a behavioral lens, identifying where principles like Loss Aversion or Social Proof are missing and providing specific implementation steps to fix them.

What mental models are included in the catalog?

It includes over 70 models across categories like Foundational Thinking, Buyer Psychology, Persuasion, Pricing, Design, and Growth Strategy.

Does it understand my specific target audience?

If a marketing-context.md file exists in your project, the skill will read it to ensure all psychological recommendations are tailored to your specific user personas and positioning.

Can I use this for pricing strategy?

Yes, it includes specialized models for pricing psychology such as Charm Pricing, the Rule of 100, and the Decoy Effect to help you structure tiers for maximum revenue.

Is this skill useful for developers or just marketers?

It is highly useful for developers building SaaS products, landing pages, or checkout flows who want to ensure their technical implementation follows UX and behavioral best practices.

Marketing Psychology

Name: Marketing Psychology
Author: alirezarezvani

byalirezarezvani

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9,962

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マーケティングオートメーション

Applies behavioral science and over 70 mental models to optimize marketing assets, conversion rates, and pricing strategies.

This skill transforms Claude into an expert behavioral scientist, enabling it to diagnose conversion friction and apply proven psychological principles to any marketing challenge. It provides access to a catalog of 70+ mental models—including loss aversion, anchoring, and the decoy effect—to help developers and marketers build more persuasive landing pages, pricing tiers, and user experiences. By bridging the gap between abstract behavioral science and concrete implementation, it ensures that marketing decisions are rooted in how humans actually make decisions.

主な機能

01Behavioral diagnosis to identify conversion-killing friction in marketing funnels

02Persuasive copywriting frameworks that leverage reciprocity and social proof

039,962 GitHub stars

04UX and onboarding audits based on Hick’s Law and the Fogg Behavior Model

05Catalog of 70+ mental models categorized for pricing, design, and persuasion

06Pricing page optimization using anchoring, charm pricing, and the decoy effect

ユースケース

01Auditing a low-converting landing page to identify and implement behavioral fixes

02Refining email sequences using the Zeigarnik effect and goal-gradient theory

03Designing high-performing pricing tiers to maximize average order value

主な機能

01Behavioral diagnosis to identify conversion-killing friction in marketing funnels

02Persuasive copywriting frameworks that leverage reciprocity and social proof

039,962 GitHub stars

04UX and onboarding audits based on Hick’s Law and the Fogg Behavior Model

05Catalog of 70+ mental models categorized for pricing, design, and persuasion

06Pricing page optimization using anchoring, charm pricing, and the decoy effect

ユースケース

01Auditing a low-converting landing page to identify and implement behavioral fixes

02Refining email sequences using the Zeigarnik effect and goal-gradient theory

03Designing high-performing pricing tiers to maximize average order value