What is the Marketing Psychology skill for Claude Code?

It is a specialized capability that allows Claude to apply behavioral science and psychological principles to marketing tasks like page audits, copywriting, and pricing strategy.

Can it help me fix a landing page that isn't converting?

Yes, the skill features a 'Diagnose' mode specifically designed to analyze assets through a behavioral science lens and identify which principles are being underutilized.

How many mental models does this skill include?

The skill features a catalog of over 70 mental models, categorized into foundational thinking, buyer psychology, persuasion, pricing, design, and growth.

Does it provide specific implementation examples?

Absolutely. Rather than just naming biases, the skill provides 3-5 concrete implementation examples for every psychological principle it recommends.

How does it handle pricing optimization?

It uses specific models like Charm Pricing, the Decoy Effect, and the Rule of 100 to help you frame prices and discounts for maximum psychological impact.

Marketing Psychology & Behavioral Science

Name: Marketing Psychology & Behavioral Science
Author: zhangzhang-111-i

byzhangzhang-111-i

0•

マーケティングオートメーション

Applies over 70 behavioral science mental models and psychological principles to optimize marketing campaigns, conversion rates, and buyer behavior.

The Marketing Psychology skill transforms Claude into an expert consultant in applied behavioral science, helping users bridge the gap between abstract psychological theories and practical marketing execution. By leveraging an extensive catalog of over 70 mental models, it allows Claude to diagnose why landing pages aren't converting, suggest concrete improvements for marketing assets, and provide deep dives into cognitive biases like loss aversion, anchoring, and social proof. It is an essential tool for growth marketers, product managers, and copywriters looking to increase user engagement and revenue through science-backed persuasion techniques.

主な機能

01Application of 70+ mental models including social proof and loss aversion

02Behavioral diagnosis to identify conversion bottlenecks in existing assets

03Pricing strategy optimization using anchoring and decoy effects

04User friction and churn reduction using the Fogg Behavior Model

05Psychology-backed copywriting and CTA improvement frameworks

060 GitHub stars

ユースケース

01Optimizing a high-traffic landing page that is failing to convert visitors

02Improving user activation during onboarding using the IKEA effect and goal-gradient theory

03Designing a multi-tier pricing structure to maximize Average Order Value (AOV)

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add zhangzhang-111-i/claude-skills111 marketing-psychology

For use in Claude.ai and ChatGPT

主な機能

01Application of 70+ mental models including social proof and loss aversion

02Behavioral diagnosis to identify conversion bottlenecks in existing assets

03Pricing strategy optimization using anchoring and decoy effects

04User friction and churn reduction using the Fogg Behavior Model

05Psychology-backed copywriting and CTA improvement frameworks

060 GitHub stars

ユースケース

01Optimizing a high-traffic landing page that is failing to convert visitors

02Improving user activation during onboarding using the IKEA effect and goal-gradient theory

03Designing a multi-tier pricing structure to maximize Average Order Value (AOV)