Does it integrate with my existing product data?

Yes, it automatically checks for a .claude/product-marketing-context.md file to tailor its advice to your specific product and audience.

What kind of mental models are included?

It includes over 70 models such as First Principles, Jobs to Be Done, Social Proof, the Scarcity Principle, and the Endowment Effect.

Is it ethical to use psychological triggers in marketing?

The skill includes explicit guidance on how to implement these principles ethically to build trust rather than manipulate.

Can I use this for conversion rate optimization?

Yes, the skill provides specific applications for reducing friction and using cognitive biases to improve landing page and funnel performance.

Marketing Psychology & Mental Models

Name: Marketing Psychology & Mental Models
Author: fianchettogianni

byfianchettogianni

0•

マーケティングオートメーション

Applies over 70 psychological principles and behavioral science mental models to optimize marketing strategies and consumer influence.

This skill transforms Claude into an expert marketing strategist capable of applying complex psychological frameworks to real-world business problems. It provides a comprehensive library of mental models—ranging from foundational logic like First Principles and Occam's Razor to deep behavioral triggers like the Endowment Effect and Social Proof—to help users understand consumer behavior, reduce friction in the buying process, and make more persuasive, ethical marketing decisions. By integrating with local product context files, it offers tailored recommendations that align with specific brand goals and audience profiles.

主な機能

010 GitHub stars

02Practical marketing applications for cognitive biases and consumer heuristics.

03Access to a library of 70+ marketing mental models and behavioral science frameworks.

04Ethical application guidance for persuasion and influence techniques.

05Context-aware recommendations that sync with existing product-marketing files.

06Strategic problem-solving using models like Inversion and First Principles.

ユースケース

01Developing brand messaging that resonates with core customer 'Jobs to Be Done'.

02Optimizing landing page conversion rates using principles like the Paradox of Choice and Social Proof.

03Troubleshooting underperforming campaigns through the Theory of Constraints and Inversion.

主な機能

010 GitHub stars

02Practical marketing applications for cognitive biases and consumer heuristics.

03Access to a library of 70+ marketing mental models and behavioral science frameworks.

04Ethical application guidance for persuasion and influence techniques.

05Context-aware recommendations that sync with existing product-marketing files.

06Strategic problem-solving using models like Inversion and First Principles.

ユースケース

01Developing brand messaging that resonates with core customer 'Jobs to Be Done'.

02Optimizing landing page conversion rates using principles like the Paradox of Choice and Social Proof.

03Troubleshooting underperforming campaigns through the Theory of Constraints and Inversion.