What are mental models in marketing?

Mental models are thinking tools, such as 'Jobs to Be Done' or 'First Principles,' that help marketers simplify complex problems and understand the underlying drivers of customer behavior.

What is the 'Jobs to Be Done' framework?

It is a model that posits customers don't buy products for their features, but 'hire' them to accomplish a specific outcome or solve a particular problem in their lives.

Can I use this for ethical marketing?

Yes, the skill includes specific instructions on how to implement psychological models ethically to build trust and long-term customer value rather than using manipulative tactics.

How does this skill help with conversion rate optimization (CRO)?

It identifies specific psychological hurdles like the Paradox of Choice or Status-Quo Bias and suggests behavioral interventions to reduce friction in the buying process.

Marketing Psychology & Mental Models

Name: Marketing Psychology & Mental Models
Author: claudiodearaujo

byclaudiodearaujo

マーケティングオートメーション

Applies 70+ psychological principles and mental models to enhance marketing strategy and consumer behavior analysis.

概要

This skill empowers Claude to act as an expert in behavioral science and marketing psychology, leveraging a library of over 70 mental models to optimize business decisions. By identifying root causes through First Principles, understanding the 'Jobs to Be Done' framework, and applying cognitive biases like Social Proof and the Endowment Effect, this skill helps users influence consumer behavior ethically. It is particularly useful for diagnosing funnel bottlenecks, crafting persuasive copy, and moving beyond superficial tactics to understand the fundamental reasons why people buy.

主な機能

Library of 70+ marketing-specific mental models and psychological frameworks
Ethical persuasion strategies based on behavioral science principles
0 GitHub stars
Conversion optimization insights leveraging cognitive biases and friction reduction
Root-cause analysis using First Principles and the 5 Whys technique
Decision-making tools including Inversion, Opportunity Cost, and Second-Order Thinking

ユースケース

Developing high-impact marketing copy using principles like the Zeigarnik Effect and Mimetic Desire
Strategic planning using the Pareto Principle and Theory of Constraints to identify the most effective growth levers
Auditing a landing page or sales funnel to identify psychological friction points and improve conversion

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/izacenter marketing-psychology

For use in Claude.ai and ChatGPT

Download Skill

GitHub

概要

主な機能

Library of 70+ marketing-specific mental models and psychological frameworks
Ethical persuasion strategies based on behavioral science principles
0 GitHub stars
Conversion optimization insights leveraging cognitive biases and friction reduction
Root-cause analysis using First Principles and the 5 Whys technique
Decision-making tools including Inversion, Opportunity Cost, and Second-Order Thinking

ユースケース

Developing high-impact marketing copy using principles like the Zeigarnik Effect and Mimetic Desire
Strategic planning using the Pareto Principle and Theory of Constraints to identify the most effective growth levers
Auditing a landing page or sales funnel to identify psychological friction points and improve conversion