Can it generate sales enablement content?

Yes, it provides structured logic for creating competitive battlecards, persona-specific messaging, and ROI-focused proof points for sales teams.

How does this skill help with product positioning?

It applies the April Dunford methodology to isolate unique product attributes, map them to specific customer value, and define the optimal market category.

Does it support international market expansion?

Yes, it includes specific segmentation strategies and guides for entering key markets like the US, Canada, UK, and the European Union.

Is this skill suitable for early-stage startups?

While optimized for Series A+ growth, its ICP and messaging frameworks are highly effective for any B2B SaaS company seeking repeatable growth.

How does it help with competitive analysis?

It provides a framework for tracking direct and indirect competitors, identifying 'true alternatives,' and maintaining real-time intelligence for win/loss analysis.

Marketing Strategy & PMM Playbook

Name: Marketing Strategy & PMM Playbook
Author: pur3v4d3r

bypur3v4d3r

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マーケティングオートメーション

Accelerates product-market fit and GTM execution with expert positioning, competitive intelligence, and international launch playbooks.

概要

This skill equips Claude with a comprehensive framework for Series A+ B2B SaaS product marketing, focusing on international expansion and hybrid PLG/Sales-Led motions. It utilizes proven methodologies like April Dunford’s positioning framework to help teams define their Ideal Customer Profile (ICP), craft high-impact messaging hierarchies, and develop competitive battlecards. Whether you are planning a product launch, conducting win-loss analysis, or entering a new geographic market, this skill provides the strategic depth needed to scale marketing operations and improve sales velocity through structured, data-driven playbooks.

主な機能

April Dunford positioning framework implementation
1 GitHub stars
International market entry and GTM launch playbooks
Detailed ICP and persona development for B2B SaaS
Competitive intelligence and battlecard generation
Multi-tier messaging architecture and value prop design

ユースケース

Structuring an international GTM plan for expanding into EU/US markets
Crafting a differentiated positioning strategy for a new product launch
Developing sales enablement materials and competitive battlecards

概要

主な機能

April Dunford positioning framework implementation
1 GitHub stars
International market entry and GTM launch playbooks
Detailed ICP and persona development for B2B SaaS
Competitive intelligence and battlecard generation
Multi-tier messaging architecture and value prop design

ユースケース

Structuring an international GTM plan for expanding into EU/US markets
Crafting a differentiated positioning strategy for a new product launch
Developing sales enablement materials and competitive battlecards