Paid Ads Marketing Expert

概要

The Paid Ads skill transforms Claude into a performance marketing specialist equipped to handle the full lifecycle of paid media. It provides comprehensive guidance on platform selection, account structuring, and budget allocation while offering proven copywriting frameworks like PAS and BAB. By integrating best practices for audience targeting and creative testing, this skill helps users reduce CPA and improve ROAS across Google Search, Meta Ads, LinkedIn, TikTok, and X. It is ideal for growth engineers and marketers looking to scale acquisition through data-driven optimization and rigorous campaign analysis.

主な機能

• Multi-platform campaign strategy for Google, Meta, LinkedIn, TikTok, and X
• Advanced audience targeting strategies for search intent, lookalikes, and B2B decision-makers
• Structured account organization and standardized naming conventions for better data analysis
• 4,091 GitHub stars
• High-converting ad copy frameworks including PAS (Problem-Agitate-Solve) and BAB (Before-After-Bridge)
• Data-driven optimization levers to improve ROAS, CPA, and click-through rates

ユースケース

• Developing a full-funnel retargeting strategy to convert cart abandoners and trial users
• Generating and testing multiple ad creative angles and hooks for social media platforms
• Optimizing budget allocation and bidding strategies during the scaling phase of a campaign