How does this skill help with ad creative?

It includes proven frameworks like Problem-Agitate-Solve (PAS) and Before-After-Bridge (BAB) to help you draft compelling copy, headlines, and video hooks.

How does the skill handle audience targeting?

It offers platform-specific strategies, including keyword layering for Google, lookalike and custom audiences for Meta, and job-based targeting for LinkedIn B2B campaigns.

What platforms does the Paid Ads skill support?

The skill provides specialized guidance for Google Ads (Search, PMax, Display, YouTube), Meta (Facebook/Instagram), LinkedIn, TikTok, and Twitter/X.

Can it help with campaign organization?

Yes, it provides best practices for account hierarchy, standardized naming conventions, and budget allocation frameworks for both testing and scaling phases.

Does it provide performance reporting templates?

Yes, it includes weekly and monthly checklists to monitor key metrics like CPA, ROAS, and CTR, along with specific levers to pull when performance dips.

Paid Ads & PPC Strategy

Name: Paid Ads & PPC Strategy
Author: phrazzld

byphrazzld

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マーケティングオートメーション

Optimizes and scales multi-channel paid advertising campaigns across Google, Meta, LinkedIn, and TikTok using expert performance marketing frameworks.

This skill equips Claude with the expertise of a performance marketer to help users architect, manage, and optimize paid media campaigns. It provides comprehensive guidance on platform selection (Google, Meta, LinkedIn, X, TikTok), campaign hierarchy, and budget allocation. Users can leverage built-in ad copy frameworks like Problem-Agitate-Solve (PAS) and Before-After-Bridge (BAB), alongside detailed audience targeting strategies for search, social, and B2B contexts. It is particularly useful for teams looking to improve their ROAS, lower CPA, or establish standardized naming conventions and reporting workflows for their digital advertising efforts.

主な機能

01Optimization checklists for CPA, ROAS, CTR, and budget pacing.

02Structured campaign organization and naming convention standards.

03Proven ad copy frameworks including PAS, BAB, and social proof formulas.

04Advanced audience targeting and retargeting funnel architectures.

05Multi-platform strategy guides for Google, Meta, LinkedIn, TikTok, and X.

063 GitHub stars

ユースケース

01Setting up a structured account hierarchy for B2B LinkedIn or Google Search campaigns.

02Drafting high-converting ad copy and headlines for a new product launch.

03Troubleshooting underperforming campaigns by identifying specific optimization levers for cost and conversion.

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add phrazzld/claude-config paid-ads

For use in Claude.ai and ChatGPT

Download Skill