What is the ORB framework in this skill?

The ORB framework stands for Owned, Rented, and Borrowed channels. It is a strategic approach that helps you balance direct audience access with platform-driven discovery to build long-term marketing equity.

Does it handle phased releases?

Absolutely. The skill guides you through five distinct phases: Internal, Alpha, Beta, Early Access, and Full Launch to ensure your product is validated and polished before a mass audience arrives.

Can this skill help with Product Hunt launches?

Yes, it includes specialized strategies for pre-launch preparation, asset optimization, launch-day engagement, and post-launch conversion specifically tailored for the Product Hunt community.

How does it use existing product marketing context?

The skill automatically checks for a `.claude/product-marketing-context.md` file to ensure all launch strategies are aligned with your established brand voice, target audience, and product goals.

Product Launch Strategy

Name: Product Launch Strategy
Author: monmacllcapp

bymonmacllcapp

0•

マーケティングオートメーション

Architects comprehensive go-to-market plans and multi-phase launch strategies for SaaS products and feature announcements.

This skill transforms Claude into a senior product marketing manager capable of guiding users through the complexities of a product launch. By implementing the ORB framework (Owned, Rented, Borrowed channels) and a structured five-phase approach, it helps developers and founders build sustainable momentum, capture early adopter attention on platforms like Product Hunt, and convert initial buzz into long-term user retention through strategic post-launch activities and automated checklists.

主な機能

01Automated launch checklists for pre-launch, launch day, and post-launch

02Five-phase launch methodology from internal alpha to full public release

03ORB Framework for optimizing owned, rented, and borrowed marketing channels

04Post-launch adoption and retention marketing workflows

050 GitHub stars

06End-to-end Product Hunt submission and engagement strategy

ユースケース

01Planning a new SaaS product debut on Product Hunt or Hacker News

02Strategizing a major feature announcement for an existing user base

03Setting up an early access waitlist and controlled beta testing program

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add monmacllcapp/skill-forks launch-strategy

For use in Claude.ai and ChatGPT

Download Skill