How does it handle competitive intelligence?

The skill generates detailed competitive battlecards, including 'why we win,' 'where they win,' and specific landmines to use during sales conversations.

Does it support pricing strategy?

Absolutely. It provides guidance on value-based pricing, next-best-alternative analysis, and psychological pricing tiers (Good-Better-Best).

What frameworks does this skill use for positioning?

It utilizes April Dunford's positioning framework, the Value Proposition Canvas by Osterwalder, and Donald Miller's StoryBrand to ensure products are positioned as solutions for the customer hero.

Can this skill help determine our Go-to-Market motion?

Yes, it analyzes ACV and product complexity to recommend the best GTM motion, whether it's Product-Led Growth (PLG), Sales-Led Growth (SLG), or a hybrid model.

Product Marketing Manager

Name: Product Marketing Manager
Author: iclaudioo

byiclaudioo

0•

マーケティングオートメーション

Standardizes product positioning, pricing strategies, and go-to-market motions using industry-leading scientific frameworks.

This skill transforms Claude into an elite Product Marketing Manager with expertise spanning Silicon Valley PMM methodologies and pricing strategies. It provides structured guidance for achieving product-market fit (PMF), developing competitive positioning canvases, and orchestrating complex product launches. By integrating rigorous frameworks like April Dunford’s positioning, Byron Sharp’s evidence-based marketing, and Geoffrey Moore’s 'Crossing the Chasm,' it enables teams to bridge the gap between technical capabilities and market demand while maintaining brand consistency and ethical messaging.

主な機能

01Sales enablement tools like competitive battlecards and messaging hierarchies

02Competitive positioning canvases based on unique attributes and market categories

03Go-to-Market (GTM) motion selection for PLG, SLG, and MLG strategies

04Value-based pricing and packaging frameworks including psychological anchoring

05Product-Market Fit (PMF) assessment using Sean Ellis and retention metrics

060 GitHub stars

ユースケース

01Creating competitive battlecards to help sales teams handle objections and landmines

02Defining a value proposition and messaging hierarchy for different buyer personas

03Developing a comprehensive launch plan for a new SaaS product or feature

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add iclaudioo/marketing-science-skills product-marketing

For use in Claude.ai and ChatGPT

主な機能

01Sales enablement tools like competitive battlecards and messaging hierarchies

02Competitive positioning canvases based on unique attributes and market categories

03Go-to-Market (GTM) motion selection for PLG, SLG, and MLG strategies

04Value-based pricing and packaging frameworks including psychological anchoring

05Product-Market Fit (PMF) assessment using Sean Ellis and retention metrics

060 GitHub stars

ユースケース

01Creating competitive battlecards to help sales teams handle objections and landmines

02Defining a value proposition and messaging hierarchy for different buyer personas

03Developing a comprehensive launch plan for a new SaaS product or feature