What channels does the messaging adaptation cover?

It provides templates and guidance for website copy, email templates, social media posts, advertising, and sales collateral.

Can I use this skill before I have positioning?

No, the skill enforces a hard gate requiring positioning to be complete first to ensure all messaging is strategically aligned.

Why does the skill require proof points?

Documenting proof points is mandatory to prevent making unsubstantiated claims, ensuring your messaging remains credible and trustworthy in the market.

Does this skill help with sales enablement?

Yes, it generates specific sales materials including elevator pitches, discovery questions, and objection handling responses.

Product Messaging Framework

Name: Product Messaging Framework
Author: LerianStudio

byLerianStudio

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マーケティングオートメーション

Develops comprehensive messaging frameworks, value propositions, and proof points to ensure consistent communication across all marketing channels.

概要

This skill acts as a strategic guide for translating product positioning into customer-facing communication. It follows a rigorous workflow to build a messaging foundation, create persona-specific value propositions, document credible proof points, and adapt the final messaging for specific channels like websites, emails, and social media. By enforcing hard gates that require prior positioning and verified evidence, it prevents inconsistent brand voices and unsubstantiated claims, ensuring your product's value is communicated effectively to every stakeholder.

主な機能

Multi-persona value proposition mapping for buyers and technical evaluators
Strategic objection handling and competitive response guidelines
Channel-specific adaptation for websites, social media, and sales materials
Evidence-based proof point matrix to validate marketing claims
48 GitHub stars
Comprehensive messaging framework including elevator pitches and boilerplates

ユースケース

Creating persona-specific sales enablement content and objection handling
Developing a messaging framework for a new product or feature launch
Aligning internal teams on brand voice and consistent value propositions

概要

主な機能

Multi-persona value proposition mapping for buyers and technical evaluators
Strategic objection handling and competitive response guidelines
Channel-specific adaptation for websites, social media, and sales materials
Evidence-based proof point matrix to validate marketing claims
48 GitHub stars
Comprehensive messaging framework including elevator pitches and boilerplates

ユースケース

Creating persona-specific sales enablement content and objection handling
Developing a messaging framework for a new product or feature launch
Aligning internal teams on brand voice and consistent value propositions