What kind of templates does this skill provide?

The skill includes templates for positioning canvases, message house diagrams, and snippet banks for emails, ads, and call intros.

Can I generate industry-specific messaging?

Yes, the skill is designed to create variants that adjust your core positioning for different personas, industries, and geographic regions.

How does the Positioning skill help GTM teams?

It provides structured frameworks for creating consistent messaging, including positioning canvases, pain point analysis, and value proposition mapping.

When is the best time to use this skill in Claude Code?

Use it during product discovery, before a major launch, or when you need to equip sales and CS teams with updated market stories.

Does this skill help with proof and validation?

Yes, it includes specific sections for organizing proof points such as metrics, customer testimonials, and analyst reports to validate your claims.

Product Positioning & Messaging

Name: Product Positioning & Messaging
Author: gtmagents

bygtmagents

•

マーケティングオートメーション

Develops comprehensive GTM positioning frameworks, message houses, and proof libraries to align sales and marketing teams.

概要

The Positioning skill equips Claude with the frameworks necessary to build professional Go-To-Market messaging systems. It facilitates the creation of positioning canvases that define target audiences, unique value propositions, and evidence-based proof points. By using this skill, teams can generate structured message houses and persona-specific variants, ensuring that brand narratives remain consistent across sales scripts, marketing copy, and customer success workflows.

主な機能

29 GitHub stars
Persona and industry-specific messaging variants
Structured positioning canvas generation
Multi-tier message house architecture
Evidence and proof library organization
Sales enablement snippet bank creation

ユースケース

Refreshing brand messaging following a major market or competitive shift
Standardizing talk tracks and value propositions for global sales teams
Launching a new product or feature into a competitive landscape