How does this skill help with referral fraud?

The skill provides specific technical and policy frameworks, such as device fingerprinting, manual review patterns, and minimum activity thresholds, to prevent self-referrals and gaming.

Can I use this for both B2B and B2C products?

Yes, the skill includes specific frameworks, benchmarks, and reward examples tailored for both high-ticket B2B SaaS and high-volume B2C consumer products.

Does it help with calculating program ROI?

Yes, it includes built-in formulas for calculating Viral Coefficient (K-factor), LTV-based incentive sizing, and overall program ROI vs. traditional CAC.

What is the difference between referral and affiliate programs in this skill?

It defines referral programs as customer-centric strategies focused on social proof, while affiliate programs are treated as partner-centric strategies driven by revenue and commissions.

Referral & Affiliate Growth

Name: Referral & Affiliate Growth
Author: claudiodearaujo

byclaudiodearaujo

マーケティングオートメーション

Designs and optimizes high-conversion referral programs, affiliate structures, and viral growth loops to turn customers into brand advocates.

概要

This skill transforms Claude into a growth marketing expert specialized in viral mechanics and partner ecosystems. It provides comprehensive guidance on building customer referral programs and affiliate networks, from selecting the right incentive structures (single-sided vs. double-sided) and identifying trigger moments to calculating viral coefficients and implementing fraud prevention. Whether you're launching a B2B SaaS partner program or a B2C e-commerce referral loop, this skill offers data-driven patterns and implementation frameworks to scale your user base through organic word-of-mouth.

主な機能

Viral coefficient (K-factor) modeling and ROI analysis
Incentive sizing frameworks based on LTV and CAC metrics
Fraud prevention strategies for referral links and codes
0 GitHub stars
Program design for B2B and B2C referral/affiliate models
Strategic identification of high-intent trigger moments for sharing

ユースケース

Creating a tiered reward system to gamify customer word-of-mouth marketing
Optimizing an existing B2B SaaS affiliate program to increase partner conversion
Designing a double-sided incentive program for a new mobile app launch

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/izacenter referral-program

For use in Claude.ai and ChatGPT

Download Skill

GitHub

概要