How does this skill help with e-commerce?

It provides cohort segmentation, offer libraries, and measurement tools specifically designed for repeat purchase cycles and subscription models.

How does it measure success?

The skill includes a measurement stack to track repeat rates, LTV, churn, loyalty engagement, and coupon reliance.

What is the Retention & LTV Playbook skill?

It is a specialized Claude Code skill that provides frameworks, templates, and domain-specific guidance for improving customer retention and lifetime value.

Does it support multi-channel marketing?

Yes, it recommends optimal channel cadences across email, SMS, push notifications, and communities based on the customer lifecycle stage.

Can I use this for loyalty program design?

Yes, it includes specific templates for loyalty program trackers, covering points, tiers, and redemption metrics.

Retention & LTV Playbook

Name: Retention & LTV Playbook
Author: gtmagents

bygtmagents

•

マーケティングオートメーション

Implements lifecycle marketing frameworks to maximize customer lifetime value and retention through data-driven playbooks.

The Retention & LTV Playbook skill provides Claude Code with a comprehensive framework for designing and executing customer retention strategies. It enables users to map lifecycle journeys across various cohorts—from new customers to VIPs—while establishing robust measurement stacks for KPIs like churn and repeat purchase rates. By leveraging structured offer libraries and multi-channel cadences, this skill helps teams build automated win-back programs, loyalty initiatives, and subscription growth models grounded in margin-aware guardrails.

主な機能

01Prioritized experiment roadmap for lifecycle testing

02Margin-conscious offer library for incentives and rewards

0329 GitHub stars

04Standardized measurement stack for tracking LTV and churn

05Lifecycle Matrix for cohort segmentation and KPI benchmarking

06Multi-channel cadence recommendations for Email, SMS, and Push

ユースケース

01Designing automated win-back and re-engagement campaigns for lapsing customers

02Building a loyalty program structure with defined tiers and redemption metrics

03Optimizing subscription value through targeted onboarding and VIP journeys

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add gtmagents/gtm-agents retention-ltv-playbook

For use in Claude.ai and ChatGPT

主な機能

01Prioritized experiment roadmap for lifecycle testing

02Margin-conscious offer library for incentives and rewards

0329 GitHub stars

04Standardized measurement stack for tracking LTV and churn

05Lifecycle Matrix for cohort segmentation and KPI benchmarking

06Multi-channel cadence recommendations for Email, SMS, and Push

ユースケース

01Designing automated win-back and re-engagement campaigns for lapsing customers

02Building a loyalty program structure with defined tiers and redemption metrics

03Optimizing subscription value through targeted onboarding and VIP journeys

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add gtmagents/gtm-agents retention-ltv-playbook

For use in Claude.ai and ChatGPT