How does this skill help with customer retention?

The skill provides a customer health scoring system (0-100) based on usage frequency, support history, and NPS, allowing teams to take proactive intervention steps before a customer churns.

Which business KPIs are covered by this skill?

It tracks essential metrics including MQL-to-SQL conversion rates, Average Revenue Per User (ARPU), Net Retention Rate (NRR), and Net Promoter Score (NPS).

Can I use this for setting up a CRM from scratch?

Yes, it provides a 7-stage CRM pipeline definition—from Lead and MQL to Closed Won—complete with probability percentages and success criteria for each stage.

What is the BANT framework used in this skill?

BANT stands for Budget, Authority, Need, and Timeline. It is a proven lead qualification methodology used within this skill to identify and prioritize high-value prospects in B2B sales.

Sales and CRM Management

Name: Sales and CRM Management
Author: ShunsukeHayashi

byShunsukeHayashi

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マーケティングオートメーション

Optimizes sales pipelines and customer success workflows through strategic funnel design, B2B playbooks, and churn reduction strategies.

概要

This skill empowers teams to build and manage comprehensive sales ecosystems, from initial lead generation to long-term customer retention. It provides a structured framework for B2B sales using the BANT methodology, defines standardized CRM pipeline stages, and implements proactive customer success health scoring. Whether you are designing a new sales funnel from scratch or seeking to improve Net Retention Rate (NRR) and reduce churn, this skill offers the data-driven guidance and best practices needed to scale business operations effectively within the Claude Code environment.

主な機能

7 GitHub stars
Comprehensive KPI monitoring for sales conversion and customer success
End-to-end sales funnel design from awareness to customer loyalty
B2B sales playbook implementation using the BANT qualification framework
Standardized CRM pipeline management with defined probability tracking
Customer health scoring and proactive churn prevention systems

ユースケース

Setting up a CRM pipeline with standardized stages and conversion targets
Designing a scalable B2B sales process for a new startup or product launch
Implementing a customer success program to reduce churn and improve lifetime value (LTV)

概要

主な機能

7 GitHub stars
Comprehensive KPI monitoring for sales conversion and customer success
End-to-end sales funnel design from awareness to customer loyalty
B2B sales playbook implementation using the BANT qualification framework
Standardized CRM pipeline management with defined probability tracking
Customer health scoring and proactive churn prevention systems

ユースケース

Setting up a CRM pipeline with standardized stages and conversion targets
Designing a scalable B2B sales process for a new startup or product launch
Implementing a customer success program to reduce churn and improve lifetime value (LTV)