Can I measure the effectiveness of my retention strategies?

Absolutely. The skill includes a measurement plan and experiment tracker with control and test cohorts to evaluate play performance.

What is a 'Save Play' in this context?

A Save Play is a predefined, strategic set of actions triggered by specific customer health signals designed to prevent churn or identify expansion opportunities.

How does it work with other GTM agents?

It is designed to be paired with the retention-dashboard skill, allowing you to trigger specific plays automatically when analytics thresholds are met.

Does this skill help with team coordination?

Yes, it includes an Owner Matrix feature to assign specific tasks to CSMs, lifecycle marketers, or executive sponsors with defined SLAs.

Save Play Library

Name: Save Play Library
Author: gtmagents

bygtmagents

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マーケティングオートメーション

Catalogs and automates customer retention and expansion strategies by mapping behavioral signals to actionable remediation playbooks.

概要

The Save Play Library skill transforms Claude Code into a strategic revenue operations assistant by organizing customer success 'plays' designed to combat churn and drive account expansion. It provides a robust framework for defining triggers—such as usage drops or NPS changes—and linking them to specific action steps, messaging templates, and owner assignments. By standardizing how GTM teams respond to customer health signals, this skill ensures consistent execution across CSM and marketing teams while facilitating data-driven iterations based on play effectiveness.

主な機能

Signal-to-play mapping for automated churn and expansion responses
Detailed owner matrices with built-in SLAs for cross-functional alignment
Experiment tracking for A/B testing different retention strategies
Comprehensive play blueprints covering objectives, audience, and assets
Standardized templates for play cards and post-play retrospectives
29 GitHub stars

ユースケース

Orchestrating multi-channel lifecycle marketing for account expansion
Measuring and iterating on the ROI of specific customer success interventions
Standardizing the response workflow for high-risk customer churn signals

概要

主な機能

Signal-to-play mapping for automated churn and expansion responses
Detailed owner matrices with built-in SLAs for cross-functional alignment
Experiment tracking for A/B testing different retention strategies
Comprehensive play blueprints covering objectives, audience, and assets
Standardized templates for play cards and post-play retrospectives
29 GitHub stars

ユースケース

Orchestrating multi-channel lifecycle marketing for account expansion
Measuring and iterating on the ROI of specific customer success interventions
Standardizing the response workflow for high-risk customer churn signals