How does this skill improve lead quality?

It uses weighted questions and category-specific scoring to gather deep data on prospect pain points, budget, and readiness, allowing for highly targeted and personalized sales follow-up.

What are the four steps in the scorecard system?

The system covers the Landing Page (the hook), the Questionnaire (data collection), the Results Page (personalized value), and Sales/Marketing (automated follow-up and segmentation).

What is a scorecard marketing funnel?

A scorecard funnel is an interactive assessment where users answer questions to receive a personalized score and insights, typically converting leads at a much higher rate (30-50%) than traditional static content like PDFs.

Can Claude help design the actual quiz questions?

Yes, the skill includes templates and patterns for conversational, non-jargon questions designed to maintain high completion rates while creating psychological engagement.

How is the funnel's quality measured?

The skill uses a 10/10 scoring methodology based on specific principles like concept hooks, clarity, and dynamic tiering to evaluate and provide improvements for your funnel design.

Scorecard Marketing Lead Gen

Name: Scorecard Marketing Lead Gen
Author: jeremylongshore

byjeremylongshore

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1,844

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マーケティングオートメーション

Builds high-converting quiz and assessment funnels to generate qualified leads through interactive data-driven experiences.

This skill implements a proven four-step system for scorecard marketing, enabling Claude to design interactive assessments that convert visitors at significantly higher rates than traditional lead magnets. It provides a comprehensive framework for creating psychological concept hooks, structuring weighted questionnaires, generating dynamic tier-based results, and setting up automated sales follow-up sequences. By moving beyond static PDFs to interactive tools, businesses can capture deep insights into prospect pain points while providing immediate, personalized value to the user.

主な機能

01Tier-based dynamic scoring and results generation

021,844 GitHub stars

03Interactive assessment and quiz funnel architecture

04Psychological concept hook and landing page optimization

0510/10 scoring system for funnel quality assessment

06Lead segmentation and automated follow-up strategies

ユースケース

01Creating a 'readiness check' quiz for potential consulting clients

02Building an automated lead qualification system for B2B services

03Designing a 'category discovery' assessment to segment email subscribers

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add jeremylongshore/claude-code-plugins-plus-skills scorecard-marketing

For use in Claude.ai and ChatGPT

主な機能

01Tier-based dynamic scoring and results generation

021,844 GitHub stars

03Interactive assessment and quiz funnel architecture

04Psychological concept hook and landing page optimization

0510/10 scoring system for funnel quality assessment

06Lead segmentation and automated follow-up strategies

ユースケース

01Creating a 'readiness check' quiz for potential consulting clients

02Building an automated lead qualification system for B2B services

03Designing a 'category discovery' assessment to segment email subscribers

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add jeremylongshore/claude-code-plugins-plus-skills scorecard-marketing

For use in Claude.ai and ChatGPT