What is the StoryBrand Messaging skill?

It is a specialized capability for Claude Code that applies the SB7 framework to help users create clear, customer-centric marketing messaging that resonates.

How does the 10/10 scoring system work?

The skill evaluates your copy against StoryBrand principles, providing a score and specific actionable improvements to reach full narrative clarity.

Does it work for B2B and B2C?

Absolutely. The StoryBrand framework is based on universal narrative patterns that apply to any business where a customer is seeking a solution to a problem.

When should I use this skill?

Use it whenever you are writing website copy, creating an elevator pitch, or if you feel your current brand messaging is too complex for customers to understand quickly.

Can this skill help with landing page conversion?

Yes, by focusing on the customer's internal problems and providing a clear 3-step plan, it significantly reduces the cognitive load required for a visitor to take action.

StoryBrand Messaging Framework

Name: StoryBrand Messaging Framework
Author: wondelai

bywondelai

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214

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マーケティングオートメーション

Clarifies brand messaging using a narrative structure that positions the customer as the hero and the brand as their guide.

The StoryBrand Messaging skill implements the proven SB7 framework to transform muddled marketing into clear, compelling narratives. It helps Claude analyze and generate copy—ranging from landing pages and one-liners to email sequences—by identifying a customer's core desires, the internal and external problems they face, and the specific plan your brand provides to help them win. This skill is essential for founders, marketers, and developers who need to ensure their product's value proposition is understood instantly by their target audience.

主な機能

01Implements the full SB7 framework (Character, Problem, Guide, Plan, CTA, Failure/Success).

02Provides a 10/10 scoring system to evaluate and improve existing marketing copy.

03Develops empathy and authority statements to build immediate brand trust.

04Generates both direct and transitional calls to action for optimized conversion paths.

05Drafts clear Process and Agreement plans to reduce customer purchase anxiety.

06214 GitHub stars

ユースケース

01Developing consistent marketing collateral and email nurture sequences.

02Crafting memorable brand one-liners and elevator pitches.

03Drafting high-converting landing page copy and website wireframes.

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add wondelai/skills storybrand-messaging

For use in Claude.ai and ChatGPT

Download Skill