Does this skill follow specific copywriting legends?

Yes, it incorporates principles from Marty Neumeier, David Ogilvy, and Eugene Schwartz to ensure strategies are grounded in proven advertising psychology.

How many words should a tagline be?

Research included in this skill suggests the most recalled taglines average 3.9 words, generally recommending a range of 2 to 7 words.

How does this skill help create better taglines?

It uses structured methodologies like the Distillation Method and the Onlyness Test to move beyond generic slogans toward distinctive, memorable brand messages.

What is the difference between a trueline and a tagline?

A trueline is an internal compass used to guide brand decisions, while a tagline is the public-facing, creative expression of that brand essence.

Tagline & Slogan Creation Strategies

Name: Tagline & Slogan Creation Strategies
Author: mike-coulbourn

bymike-coulbourn

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マーケティングオートメーション

Generates memorable, strategic brand taglines and slogans using proven advertising frameworks and linguistic techniques.

概要

This skill provides a comprehensive toolkit for crafting high-impact brand messaging, drawing on methodologies from industry legends like Marty Neumeier, David Ogilvy, and Eugene Schwartz. It helps users distinguish between internal 'truelines' and public-facing taglines, applies the Distillation Method to refine complex value propositions, and utilizes psychological triggers and linguistic devices to maximize memorability. Whether you're building a new brand identity or refreshing an existing slogan, this skill offers structured evaluation frameworks like AIDA and the Onlyness Test to ensure your message is clear, distinctive, and emotionally resonant.

主な機能

Differentiates between internal 'truelines' and customer-facing taglines
Implements the Distillation Method to refine USPs into 2-7 word taglines
Utilizes linguistic devices like alliteration, rhythm, and parallelism for memorability
3 GitHub stars
Includes evaluation frameworks like AIDA, the ABC test, and the Onlyness Test
Provides 7 distinct tagline types including Descriptive, Emotional, and Imperative

ユースケース

Creating internal brand mantras to align company vision and decision-making
Refining marketing copy and headlines for higher conversion and recall
Developing a new brand identity for a startup or product launch

概要

主な機能

Differentiates between internal 'truelines' and customer-facing taglines
Implements the Distillation Method to refine USPs into 2-7 word taglines
Utilizes linguistic devices like alliteration, rhythm, and parallelism for memorability
3 GitHub stars
Includes evaluation frameworks like AIDA, the ABC test, and the Onlyness Test
Provides 7 distinct tagline types including Descriptive, Emotional, and Imperative

ユースケース

Creating internal brand mantras to align company vision and decision-making
Refining marketing copy and headlines for higher conversion and recall
Developing a new brand identity for a startup or product launch