What social platforms are these briefs optimized for?

The briefs are specifically designed for mobile-first, vertical video platforms including TikTok, Instagram Reels, Facebook, and YouTube Shorts.

Is the output ready to send to creators?

The skill generates a clean, professionally formatted Markdown document that can be directly shared with creators via email, Slack, or project management tools.

Can I customize the hooks and talking points?

Yes, the skill allows you to select from various hook types like 'Greed' or 'Cliffhanger' and provides space to input specific product benefits and unique mechanisms.

How does this skill improve ad performance?

It uses a 'native-first' approach that emphasizes authenticity and psychological hooks, which are proven to increase viewer retention and trust compared to over-produced commercials.

UGC Brief Generator

Name: UGC Brief Generator
Author: WalkerHi11

byWalkerHi11

0•

マーケティングオートメーション

Generates high-converting, authenticity-focused creator briefs for User Generated Content (UGC) marketing campaigns.

The ugc-brief skill streamlines media buying operations by providing a structured framework for briefing content creators. It guides users through defining product hooks, core messaging, and authenticity guidelines to ensure final videos feel native to social platforms like TikTok and Instagram. By prioritizing raw, friend-to-friend communication over polished commercial scripts, this skill helps brands scale content production with high-performing, trustworthy creative assets that effectively bypass ad blindness.

主な機能

01Comprehensive authenticity guidelines to ensure native platform feel

02Psychology-based hook library covering greed, relevancy, and emotion

03Creator-ready Markdown output for easy sharing and documentation

04Built-in best practices from industry leaders in media buying and social ads

05Structured templates for product unique selling points and proof points

060 GitHub stars

ユースケース

01Scaling short-form video ad production for TikTok, Reels, and Meta Ads

02Preparing professional creative packages for freelance UGC creators

03Standardizing brand guidelines for authentic, non-commercial social content

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add walkerhi11/mediabuy-plugins ugc-brief

For use in Claude.ai and ChatGPT

Download Skill