How does it help with brand recognition?

It features a mandatory 'Distinctive Brand Asset' (DBA) checklist that ensures logos, colors, and audio branding are integrated into every video for maximum brand recall.

What marketing theories does this skill apply?

The skill applies evidence-based principles from the Ehrenberg-Bass Institute (reach and mental availability), Binet & Field (the 60/40 rule), and System 1 thinking to maximize video effectiveness.

Can I use it to calculate campaign performance?

Absolutely. It includes a detailed ROI framework that calculates total investment against direct revenue and indirect value like search lift and social amplification.

Does it support short-form platforms like TikTok and Reels?

Yes, it includes specific templates, hook formulas, and performance benchmarks optimized for TikTok, Instagram Reels, and YouTube Shorts.

Video Marketing Science

Name: Video Marketing Science
Author: iclaudioo

byiclaudioo

0•

マーケティングオートメーション

Develops scientifically-grounded video strategies, scripts, and ROI frameworks based on proven marketing principles.

This skill transforms Claude into a Video Content Strategist and Script Writer backed by marketing science. It leverages industry-leading frameworks like the Ehrenberg-Bass Institute's reach-based principles and Binet & Field's 60/40 brand-building split to create content that drives long-term growth. From generating high-impact scripts for TikTok and YouTube to drafting professional production briefs and calculating cross-platform ROI, this skill ensures your video content prioritizes mental availability and distinctive brand assets over vanity metrics.

主な機能

01Ehrenberg-Bass compliance checks to ensure brand recall and reach

02Comprehensive Video ROI framework for direct and indirect value calculation

03Automated production briefs with shot lists and creative concepting

040 GitHub stars

05Scientifically-grounded script templates including Problem-Solution and Storytelling

06Platform-specific technical specs for YouTube, LinkedIn, TikTok, and Meta

ユースケース

01Writing high-retention scripts for social shorts with mandatory DBA integration

02Calculating the projected ROI and CPV benchmarks for Belgian and international markets

03Developing a 60/40 brand-building video strategy for long-term growth

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add iclaudioo/marketing-science-skills video-marketing

For use in Claude.ai and ChatGPT

主な機能

01Ehrenberg-Bass compliance checks to ensure brand recall and reach

02Comprehensive Video ROI framework for direct and indirect value calculation

03Automated production briefs with shot lists and creative concepting

040 GitHub stars

05Scientifically-grounded script templates including Problem-Solution and Storytelling

06Platform-specific technical specs for YouTube, LinkedIn, TikTok, and Meta

ユースケース

01Writing high-retention scripts for social shorts with mandatory DBA integration

02Calculating the projected ROI and CPV benchmarks for Belgian and international markets

03Developing a 60/40 brand-building video strategy for long-term growth

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add iclaudioo/marketing-science-skills video-marketing

For use in Claude.ai and ChatGPT