概要
This skill provides a comprehensive framework for tracking and analyzing webinar performance across the entire lifecycle, from initial registration to post-event conversion. It helps GTM teams build data-driven dashboards, identify audience drop-off points, and report on webinar ROI by integrating data from marketing automation platforms, CRMs, and session surveys. By standardizing KPI design and data mapping, it enables users to generate actionable insights, optimize promotion strategies across acquisition channels, and maintain a consistent experiment log to improve future event outcomes.
