The Offer and Proof Line skill solves the core reason advertising fails: vague value propositions that lack tangible evidence and risk reduction. Instead of superficial copy edits, this skill restructures copy into a concrete commercial offer, pairs it with a single evidenced proof point, and incorporates an existing risk reducer like a trial or guarantee. Built with rigorous compliance guardrails, it classifies evidence credibility, prevents the publication of unverified claims, and generates a structured refusal list indicating the exact documentation needed to unlock stronger marketing claims.
주요 기능
01Refuses and tags unevidenced claims with strict evidence labeling
02Integrates risk reducers from actual terms like guarantees and trials
03Transforms vague benefit copy into explicit, measurable commercial offers
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05Selects a single high-impact proof point backed by verified data sources
06Validates offer consistency against landing page copy above the fold
사용 사례
01Aligning paid ad messaging with destination landing page commercial terms
02Auditing and validating performance marketing claims against verifiable source data
03Clarifying vague campaign copy like 'save time' before launching ad sprints