Can it generate code for the dataLayer?

Yes, it provides ready-to-use JavaScript snippets for pushing events, user properties, and e-commerce data to the GTM dataLayer.

Does it help with debugging?

Yes, it includes comprehensive validation checklists and instructions for using tools like GA4 DebugView and GTM Preview mode to verify event firing.

Does it support tools other than Google Analytics?

While focused on GA4 and GTM, the core principles of tracking plans and naming conventions are applicable to tools like Mixpanel, Amplitude, and Segment.

Can this skill help with GA4 migration?

Yes, it provides the necessary event naming conventions and implementation patterns to transition from Universal Analytics to GA4 effectively.

How does it handle user privacy?

The skill includes guidance on Consent Mode implementation, PII avoidance, and data minimization to ensure compliance with GDPR and CCPA.

Analytics & Event Tracking Implementation

Name: Analytics & Event Tracking Implementation
Author: claudiodearaujo

byclaudiodearaujo

분석 및 모니터링

Implements robust analytics tracking, GA4 configurations, and Google Tag Manager patterns to provide actionable business insights.

소개

This skill empowers Claude to act as an expert analytics engineer, guiding the implementation of tracking plans for marketing sites, e-commerce, and SaaS products. It provides standardized naming conventions, event property frameworks, and technical implementation steps for Google Analytics 4 (GA4) and Google Tag Manager (GTM). Whether you need to audit existing tracking, set up complex conversion funnels, or establish a clean UTM parameter strategy, this skill ensures data quality and privacy compliance while focusing on metrics that drive actual business decisions.

주요 기능

Comprehensive tracking plan framework with event naming conventions
Google Tag Manager (GTM) container structure and trigger logic
Standardized UTM parameter strategy and documentation templates
Debugging and validation checklists for data quality assurance
GA4 configuration and custom event implementation via gtag.js and dataLayer
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사용 사례

Setting up GA4 and event tracking for a new SaaS product launch
Implementing e-commerce tracking for purchase funnels and product interactions
Auditing and fixing broken conversion tracking in an existing GTM container

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/izacenter analytics-tracking

For use in Claude.ai and ChatGPT

Download Skill

GitHub

소개