Can this skill help with trademarking?

While it does not provide legal services, it incorporates trademarkability as a core evaluation criterion to help you filter out names that might face significant legal hurdles.

What is sound symbolism in naming?

Sound symbolism, or phonosemantics, is the study of how specific letter sounds evoke feelings; for example, 'V' sounds feel vibrant and alive, while plosives like 'K' and 'P' tend to be more memorable.

What is the SMILE & SCRATCH framework?

It is a methodology by Alexandra Watkins where SMILE represents positive traits (Suggestive, Memorable, Imagery, Legs, Emotional) and SCRATCH represents deal-breakers like difficult spelling or being a copycat.

How does this skill help with domain research?

It provides a prioritized strategy for domain extensions (.com, .io, .co) and suggests naming pivots like 'get[name].com' to ensure your brand is digitally accessible.

Brand Naming Strategies

Name: Brand Naming Strategies
Author: mike-coulbourn

bymike-coulbourn

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마케팅 자동화

Develops and evaluates strategic brand, product, and company names using professional frameworks and psychological sound symbolism.

소개

This skill transforms Claude into a strategic branding consultant by applying industry-leading methodologies from Lexicon, Eat My Words, and Marty Neumeier to the naming process. It guides users through the entire naming lifecycle—from high-volume generation and linguistic analysis of sound symbolism to rigorous vetting using the SMILE & SCRATCH framework. Whether you are launching a startup or naming a new feature, this skill provides the structured evaluation criteria, domain strategies, and trademark considerations necessary to create a distinctive, memorable, and legally protectable brand identity.

주요 기능

Utilizes sound symbolism (phonosemantics) to evoke specific psychological impacts through phonetics.
Provides a Naming Matrix to balance the spectrum between descriptive and abstract names.
Offers domain acquisition strategies and social handle availability frameworks.
Outlines professional name generation techniques including portmanteaus and root word mining.
Implements the SMILE & SCRATCH framework for objective name evaluation and filtering.
3 GitHub stars

사용 사례

Rebranding an existing company to increase memorability and market value.
Generating and vetting a shortlist of names for a new tech startup or consumer brand.
Brainstorming catchy, memorable names for software features or product lines.

소개

주요 기능

Utilizes sound symbolism (phonosemantics) to evoke specific psychological impacts through phonetics.
Provides a Naming Matrix to balance the spectrum between descriptive and abstract names.
Offers domain acquisition strategies and social handle availability frameworks.
Outlines professional name generation techniques including portmanteaus and root word mining.
Implements the SMILE & SCRATCH framework for objective name evaluation and filtering.
3 GitHub stars

사용 사례

Rebranding an existing company to increase memorability and market value.
Generating and vetting a shortlist of names for a new tech startup or consumer brand.
Brainstorming catchy, memorable names for software features or product lines.