When does this Claude Code skill activate?

It auto-activates when discussing topics like brand strategy, competitive mapping, onliness statements, the 22 laws, or specific authors like Ries, Trout, and Neumeier.

How can this help with competitive analysis?

The skill provides templates for the 'Ladder Concept' and 'Cherchez le Creneau' (finding the hole), allowing you to map competitors and identify unoccupied market positions.

What marketing frameworks does this skill include?

It includes Al Ries and Jack Trout's 'Positioning' concepts, the 22 Immutable Laws of Marketing, and Marty Neumeier's ZAG methodology including the Onliness Statement and Trueline.

Does it provide templates for writing brand statements?

Yes, it includes standardized formulas for Positioning Statements, the 5W's Onliness Statement, and Brand Messaging Hierarchies.

Brand Positioning Theory

Name: Brand Positioning Theory
Author: mike-coulbourn

bymike-coulbourn

•

마케팅 자동화

Applies industry-leading frameworks like the 22 Immutable Laws of Marketing and ZAG methodology to develop unique brand positioning and competitive strategies.

소개

This skill equips Claude with specialized knowledge from marketing legends Al Ries, Jack Trout, and Marty Neumeier to guide brand strategy and market differentiation. It provides a structured approach to identifying market 'holes,' crafting Onliness Statements, and applying the 22 Immutable Laws of Marketing to ensure a brand occupies a unique space in the customer's mind. Whether you are conducting competitive mapping or defining a brand messaging hierarchy, this skill offers the templates and theoretical rigor needed to move beyond generic marketing and achieve radical differentiation.

주요 기능

Implementation of the 22 Immutable Laws of Marketing
Competitive ladder mapping and 'Cherchez le Creneau' analysis
Marty Neumeier’s ZAG methodology and Onliness Statement formula
Brand messaging hierarchy development from Purpose to Tagline
Positioning statement generation and validation templates
3 GitHub stars

사용 사례

Analyzing a competitive landscape to find unoccupied market gaps
Developing a unique 'Onliness Statement' for a new startup or product launch
Refining brand messaging to ensure it adheres to the Law of Focus and Law of Sacrifice

소개

주요 기능

Implementation of the 22 Immutable Laws of Marketing
Competitive ladder mapping and 'Cherchez le Creneau' analysis
Marty Neumeier’s ZAG methodology and Onliness Statement formula
Brand messaging hierarchy development from Purpose to Tagline
Positioning statement generation and validation templates
3 GitHub stars

사용 사례

Analyzing a competitive landscape to find unoccupied market gaps
Developing a unique 'Onliness Statement' for a new startup or product launch
Refining brand messaging to ensure it adheres to the Law of Focus and Law of Sacrifice