Can this skill create a visual brand identity?

It provides high-level strategic direction, color systems, and design principles, but it focuses on strategic architecture rather than generating actual image files.

What are Distinctive Brand Assets (DBAs)?

DBAs are non-brand name elements (colors, logos, taglines, sounds) that trigger the brand in a consumer's memory. This skill helps you identify and protect them.

What scientific principles does this brand strategy skill use?

The skill is grounded in evidence-based marketing from the Ehrenberg-Bass Institute (Mental Availability, Double Jeopardy) and behavioral economics (Kahneman's System 1/2 thinking).

Does this skill support Dutch language branding?

Yes, the skill is configured with nl-BE metadata and supports Dutch-language brand strategy development and documentation.

Brand Strategy Expert

Name: Brand Strategy Expert
Author: iclaudioo

byiclaudioo

0•

마케팅 자동화

Builds, audits, and evolves brand identities using evidence-based marketing science and psychological principles.

The Brand Strategy skill transforms Claude into a senior brand consultant with expertise in evidence-based growth, brand psychology, and identity design. Grounded in the Ehrenberg-Bass Institute's principles and Kahneman's cognitive theories, this skill helps users develop distinctive brand assets (DBAs), map category entry points (CEPs), and create comprehensive brand books. It prioritizes mental availability and long-term consistency over fleeting creative trends, ensuring brands are not just different, but unmistakably recognizable and memorable to category buyers. Whether you are performing a brand audit or creating a new identity from scratch, this skill provides the scientific framework needed to drive real market penetration.

주요 기능

010 GitHub stars

02Category Entry Point (CEP) mapping to increase brand mental availability.

03Strategic tone of voice and verbal identity development based on cognitive fluency.

04Identification and evaluation of Distinctive Brand Assets (DBAs) for fame and uniqueness.

05Comprehensive brand book generation including purpose, values, and archetypes.

06Evidence-based brand auditing using Ehrenberg-Bass 'How Brands Grow' principles.

사용 사례

01Creating structured messaging frameworks and tone-of-voice guidelines for multi-channel consistency.

02Developing a scientific brand identity and strategy for a new startup or product launch.

03Auditing an existing brand to identify gaps in mental availability or inconsistent asset usage.

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add iclaudioo/marketing-science-skills brand-strategy

For use in Claude.ai and ChatGPT

주요 기능

010 GitHub stars

02Category Entry Point (CEP) mapping to increase brand mental availability.

03Strategic tone of voice and verbal identity development based on cognitive fluency.

04Identification and evaluation of Distinctive Brand Assets (DBAs) for fame and uniqueness.

05Comprehensive brand book generation including purpose, values, and archetypes.

06Evidence-based brand auditing using Ehrenberg-Bass 'How Brands Grow' principles.

사용 사례

01Creating structured messaging frameworks and tone-of-voice guidelines for multi-channel consistency.

02Developing a scientific brand identity and strategy for a new startup or product launch.

03Auditing an existing brand to identify gaps in mental availability or inconsistent asset usage.