Cold Email A/B Testing Patterns

소개

This skill provides a comprehensive framework for conducting rigorous A/B tests within the Instantly email platform to improve outreach performance. It guides users through testing subject lines, body copy (including PAS and AIDA frameworks), and delivery timing while providing clear formulas for statistical significance. By following these standardized patterns, users can move beyond guesswork and systematically increase open and reply rates through data-driven cold email optimization.

주요 기능

• Copywriting framework comparisons (PAS vs. AIDA)
• Structured subject line and body copy testing categories
• Statistical significance calculators and sample size requirements
• Optimal sending windows and timing test variables
• Standardized A/B test logging and decision frameworks
• 214 GitHub stars

사용 사례

• Determining the most effective sending times and intervals for specific target audiences
• Comparing emotional vs. logical copywriting styles to increase prospect reply rates
• Optimizing cold email open rates through systematic subject line experimentation