How does this skill gather competitive intelligence?

The skill utilizes WebSearch capabilities to scan review sites like G2 and Capterra, analyze Reddit discussions, and review competitor job postings to reveal their internal strategies and priorities.

What is a Competitive Wedge Statement?

It is a concise framework that identifies your Ideal Customer Profile (ICP), their specific pain point, and how your product uniquely solves it compared to a primary competitor.

Can I use this for sales enablement?

Yes, the skill generates comprehensive Battle Cards that include 'landmines to set' during demos, key objections with scripted responses, and scenarios where your product is most likely to win.

Does it support different company stages?

Absolutely. It includes a 'Positioning by Stage' framework that adjusts your messaging strategy whether you are an early-stage alternative or an established market leader.

Competitive Positioning Expert

Name: Competitive Positioning Expert
Author: majesticlabs-dev

bymajesticlabs-dev

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마케팅 자동화

Builds strategic competitive positioning using market research, differentiation frameworks, and actionable sales battle cards.

소개

The Competitive Positioning skill empowers developers and product teams to define their market edge using proven strategic frameworks within Claude Code. It guides Claude to conduct deep competitive research via web search, synthesize differentiation strategies, and generate tactical assets like positioning canvases and sales battle cards. Whether you are an early-stage startup looking for a 'wedge' or a scaling company refining its category leadership, this skill provides the structured logic needed to articulate exactly why your solution wins against specific market alternatives.

주요 기능

Automated competitive research across G2, Capterra, Reddit, and LinkedIn
Detailed Battle Card templates with objection handling and 'kill phrases'
19 GitHub stars
Positioning Canvas generation to define category, target, and unique value
Competitive Wedge statements to sharpen ICP-specific messaging
Differentiation strategy mapping based on speed, price, focus, or experience

사용 사례

Creating sales enablement assets to help teams win against specific rivals
Drafting high-conversion messaging for a new product or feature launch
Conducting deep-dive market analysis to identify competitor weaknesses

소개

주요 기능

Automated competitive research across G2, Capterra, Reddit, and LinkedIn
Detailed Battle Card templates with objection handling and 'kill phrases'
19 GitHub stars
Positioning Canvas generation to define category, target, and unique value
Competitive Wedge statements to sharpen ICP-specific messaging
Differentiation strategy mapping based on speed, price, focus, or experience

사용 사례

Creating sales enablement assets to help teams win against specific rivals
Drafting high-conversion messaging for a new product or feature launch
Conducting deep-dive market analysis to identify competitor weaknesses