How does the 'Brief Lock' phase work?

Before writing any copy, the skill summarizes the strategy and waits for your manual confirmation to ensure alignment on goals, audience, and value propositions.

Does it provide variations for A/B testing?

Yes, the skill automatically provides 2-3 alternatives for headlines and primary CTAs, including a brief rationale for why each was chosen.

What pages is this skill best suited for?

It is optimized for homepages, landing pages, pricing pages, feature pages, and about pages where the goal is to drive a specific user action.

Does this skill write creative or poetic brand copy?

No, it focuses specifically on conversion copywriting, prioritizing clarity, evidence-based claims, and specific user outcomes over poetic or clever language.

Can I use this for fake testimonials or claims?

Absolutely not. The skill enforces 'Claim Discipline' and prohibits the fabrication of data, testimonials, or guarantees to maintain brand credibility.

Conversion Copywriter

Name: Conversion Copywriter
Author: claudiodearaujo

byclaudiodearaujo

0•

마케팅 자동화

Generates high-conversion, evidence-based marketing copy for landing pages, homepages, and product features using expert copywriting frameworks.

The Copywriting skill transforms Claude into a conversion-focused marketing expert that prioritizes clarity and business outcomes over vague brand poetry. It follows a rigorous four-phase workflow—beginning with mandatory context gathering and a 'Brief Lock' gate—to ensure every word aligns with your specific audience, traffic source, and conversion goals. By enforcing strict honesty standards and a 'Benefits over Features' philosophy, this skill helps you produce professional-grade, testable copy for landing pages, pricing tables, and feature sections while providing multiple alternatives for headlines and CTAs.

주요 기능

01Conversion-focused frameworks for homepages and landing pages

020 GitHub stars

03Mandatory context-gathering phase to define audience and goals

04Strict claim discipline that prevents fabricated data or hype

05Multiple variations for headlines and CTAs with strategic rationale

06Brief Lock mechanism to ensure strategic alignment before writing

사용 사례

01Optimizing existing website copy to improve clarity and conversion rates

02Drafting high-converting landing pages for new product launches

03Creating structured marketing briefs to align teams on messaging strategy

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/izacenter copywriting

For use in Claude.ai and ChatGPT

주요 기능

01Conversion-focused frameworks for homepages and landing pages

020 GitHub stars

03Mandatory context-gathering phase to define audience and goals

04Strict claim discipline that prevents fabricated data or hype

05Multiple variations for headlines and CTAs with strategic rationale

06Brief Lock mechanism to ensure strategic alignment before writing

사용 사례

01Optimizing existing website copy to improve clarity and conversion rates

02Drafting high-converting landing pages for new product launches

03Creating structured marketing briefs to align teams on messaging strategy

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/izacenter copywriting

For use in Claude.ai and ChatGPT