Creative Fatigue Analyzer provides a rigorous, data-driven framework to determine whether a long-running ad creative is genuinely fatigued or merely suffering from auction inflation, shrinking audiences, or automated platform asset alterations. By comparing consecutive time-series windows of daily impressions, reach, link CTR, and frequency metrics, the skill evaluates strict threshold conditions before issuing a verdict. It protects media budgets from premature pauses and unnecessary creative refreshes by checking Advantage+ enhancement shifts, frequency ceilings, and volume floors, outputting defensible verdicts paired with explicit confidence levels.
주요 기능
01Detects false-positive fatigue caused by Advantage+ creative enhancements and silent asset variations
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03Evaluates genuine creative fatigue across consecutive windows using link CTR, frequency shifts, and saturation metrics
04Enforces statistical volume floors and minimum live runtimes to prevent premature reads
05Generates structured audit tables with decisive action recommendations and confidence scoring
06Distinguishes between creative burnout, auction-level CPM inflation, and audience exhaustion
사용 사례
01Isolating auction CPM spikes and audience pool exhaustion from ad-level creative degradation
02Deciding whether to pause or refresh a historically winning ad that is declining week-over-week
03Validating creative refresh budget requests to ensure spend targets genuine asset decay