What is a 'watering hole' in this context?

A watering hole is an online community, forum, or social platform like Reddit or Hacker News where your target audience naturally gathers to discuss problems and seek advice.

How does the Sales Safari methodology work?

It involves observing customers in their natural habitat—online communities—to record the exact phrases and jargon they use, rather than relying on potentially biased survey data.

How does the resonance test work?

The 'OH YEAH!' test evaluates copy against five criteria to ensure it uses authentic jargon, addresses documented pains, and feels like advice from a peer rather than a sales pitch.

Can this skill help with technical feature naming?

Yes, it identifies how users naturally describe their struggles so you can name features based on the outcomes they actually desire and the language they understand.

Customer Language & Resonance

Name: Customer Language & Resonance
Author: majesticlabs-dev

bymajesticlabs-dev

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마케팅 자동화

Researches and extracts authentic customer language from online communities to create resonant product copy and marketing messaging.

소개

This skill implements the Sales Safari methodology to help developers and marketers discover 'watering holes' where their target audience discusses problems. It extracts specific pain points, desire language, and insider jargon to transform bland technical descriptions into high-resonance copy for landing pages, UI elements, and feature names. By aligning product language with the customer's worldview, it ensures your messaging bypasses filters and creates an instant connection with users.

주요 기능

Extraction of specific 'Pain' and 'Desire' language patterns from customer discussions
Automated 'watering hole' discovery across Reddit, Hacker News, and niche forums
Standardized Language Research templates for documenting audience insights
13 GitHub stars
OH YEAH! resonance testing to validate copy against customer worldview
Actionable recommendations for Product UI, feature naming, and landing page headlines

사용 사례

Improving conversion rates on landing pages by replacing generic headers with authentic customer pain points
Auditing Product UI and error messages to sound like a helpful peer rather than a machine
Renaming technical features to outcomes that resonate with specific user personas

소개

주요 기능

Extraction of specific 'Pain' and 'Desire' language patterns from customer discussions
Automated 'watering hole' discovery across Reddit, Hacker News, and niche forums
Standardized Language Research templates for documenting audience insights
13 GitHub stars
OH YEAH! resonance testing to validate copy against customer worldview
Actionable recommendations for Product UI, feature naming, and landing page headlines

사용 사례

Improving conversion rates on landing pages by replacing generic headers with authentic customer pain points
Auditing Product UI and error messages to sound like a helpful peer rather than a machine
Renaming technical features to outcomes that resonate with specific user personas