E-commerce Unit Economics Analyzer
Analyzes e-commerce profitability by calculating LTV:CAC ratios and contribution margins to diagnose unit economic health.
The LTV:CAC Profitability Analysis skill provides a specialized framework for evaluating the financial sustainability of Direct-to-Consumer (DTC) businesses. It enables Claude to compute precise Customer Acquisition Costs (CAC) by channel and realized Lifetime Value (LTV) by cohort, moving beyond surface-level revenue metrics. By benchmarking performance against the 3:1 industry standard and netting out COGS, shipping, and returns for a true contribution margin, this skill helps engineering and growth teams identify exactly where unit economics are breaking and how to optimize for real profitability.
주요 기능
01Channel-specific CAC calculation and benchmarking
02Realized cohort LTV analysis (no projections)
03LTV:CAC ratio auditing against the 3:1 gold standard
04Net contribution margin calculation including COGS and shipping
05Profitability bottleneck diagnosis for growth teams
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사용 사례
01Diagnosing profitability issues in scaling e-commerce applications
02Auditing marketing spend efficiency across different acquisition channels
03Generating unit economic reports for stakeholder reviews or board decks