How does it improve team governance?

The skill provides RACI templates and SLA trackers to clearly define roles, responsibilities, and expected response times across the event lifecycle.

How does this skill help with CRM integration?

It provides frameworks and data flow patterns for mapping attendee engagement and registration data directly into CRM and Marketing Automation Platforms.

Can this skill assist with vendor management?

Yes, it includes specific criteria for vendor selection, performance scorecards, and contract checkpoint templates to ensure service quality.

Is this skill suitable for virtual and in-person events?

Absolutely. It covers the full tool stack including streaming for virtual events and badge printing or shipping for onsite execution.

Event Program Operations

Name: Event Program Operations
Author: gtmagents

bygtmagents

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마케팅 자동화

Standardizes event marketing workflows, tooling, and data routing across portfolios to ensure operational excellence.

소개

The Event Program Operations skill empowers teams to scale event marketing by establishing rigorous frameworks for intake, production, and execution. It provides specialized guidance on tool stack integration—connecting registration and streaming platforms to CRM and MAP systems—while enforcing governance via RACI models and standardized SOPs. Whether you are auditing operational gaps, onboarding new agencies, or managing vendor scorecards, this skill ensures consistent data flow and compliance across global event programs.

주요 기능

Standardized SOP library for registration, shipping, and onsite execution
Governance frameworks including RACI and compliance change control
End-to-end workflow mapping from intake to post-event follow-up
CRM and Marketing Automation Platform (MAP) data synchronization patterns
Vendor management scorecards and contract lifecycle checkpoints
29 GitHub stars

사용 사례

Scaling regional event programs across multiple vendors and locations
Auditing existing event processes to identify and bridge operational gaps
Onboarding new operations managers or agencies with standardized playbooks

소개

주요 기능

Standardized SOP library for registration, shipping, and onsite execution
Governance frameworks including RACI and compliance change control
End-to-end workflow mapping from intake to post-event follow-up
CRM and Marketing Automation Platform (MAP) data synchronization patterns
Vendor management scorecards and contract lifecycle checkpoints
29 GitHub stars

사용 사례

Scaling regional event programs across multiple vendors and locations
Auditing existing event processes to identify and bridge operational gaps
Onboarding new operations managers or agencies with standardized playbooks