소개
This skill integrates core principles of behavioral economics—such as anchoring, the decoy effect, and charm pricing—to help you design, audit, and optimize pricing structures for digital products. It provides actionable frameworks backed by academic citations from researchers like Kahneman and Ariely, allowing developers and marketers to move beyond guesswork and implement testable hypotheses. Whether you are building a SaaS pricing page from scratch or planning complex A/B tests, this skill offers a scientific approach to identifying high-impact tactics while mitigating psychological risks like choice overload.