소개
The Field Playbooks skill empowers regional marketing and sales teams to execute consistent, high-impact field events—such as executive dinners, workshops, and roadshows—by providing a structured framework for persona targeting, invite journeys, and onsite coordination. It bridges the gap between event planning and revenue operations, ensuring that post-event follow-ups are automated, partner-sourced pipeline is accurately tracked, and every regional activation adheres to a proven, scalable motion.
