Google Shopping Optimization
Optimizes Google Shopping product feeds, campaign structures, and bidding strategies to maximize visibility and ROAS across e-commerce platforms.
The Google Shopping Optimization skill empowers online sellers and marketers to maximize return on ad spend (ROAS) across platforms like Shopify, WooCommerce, and BigCommerce. It delivers structured recommendations for Google Merchant Center feed optimization, title and attribute enrichment, campaign architecture decisions between Standard Shopping and Performance Max, and negative keyword filtering. By analyzing your product catalog size, historical ROAS, and budget constraints, this skill formulates prioritized, data-driven action plans to resolve feed errors and efficiently scale your paid acquisition.