Implements and manages Google Tag Manager data layers for GA4, e-commerce tracking, and single-page applications.
The GTM Data Layer Expert skill provides Claude with deep technical knowledge for architecting, implementing, and debugging Google Tag Manager (GTM) data layers. It offers standardized patterns for custom event tracking, complex GA4 e-commerce schemas, and virtual pageview strategies for SPAs like React and Next.js. By following best practices for naming conventions, data structure, and security, this skill ensures that web analytics implementations are accurate, scalable, and privacy-compliant while minimizing common timing and variable persistence issues.
주요 기능
018 GitHub stars
02SPA virtual pageview tracking for React, Vue, and Next.js
03Data layer debugging and validation strategies
04Security-focused PII avoidance and data hashing patterns
05GA4 E-commerce schema implementation (Purchase, Add to Cart, etc.)
06Standardized naming conventions and data structure guidance
사용 사례
01Migrating legacy Universal Analytics data layers to modern GA4 schemas
02Designing a robust data layer architecture for a new web application
03Troubleshooting timing issues and undefined variables in GTM implementations
