How does the ICP Discovery skill help with lead generation?

It defines the specific firmographic and psychographic signals of your best customers, allowing you to build laser-focused lead lists and significantly reduce wasted sales effort.

Can this skill research my competitors?

Yes, it uses WebSearch tools to analyze competitor positioning and target segments, helping you find market gaps and refine your own unique value proposition.

What is an Anti-ICP and why is it included?

An Anti-ICP identifies signals of customers who are likely to churn or be difficult to serve. Identifying these early helps your team disqualify bad fits before they consume resources.

Do I need to provide my own CRM data?

While providing existing customer data leads to higher accuracy, the skill is capable of building a valid ICP hypothesis using market research and your specific product details.

ICP Discovery & Strategy

Name: ICP Discovery & Strategy
Author: majesticlabs-dev

bymajesticlabs-dev

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마케팅 자동화

Systematically defines and validates your Ideal Customer Profile using data-driven research and strategic frameworks.

소개

This skill acts as a specialized ICP Strategist within Claude Code, guiding users through a rigorous methodology to identify their most profitable and sustainable customer segments. It leverages web research to analyze market benchmarks, competitor positioning, and technographic signals, ultimately delivering comprehensive buyer personas, scoring matrices, and activation checklists. By bridging the gap between raw data and actionable go-to-market strategy, it helps teams reduce churn and improve sales velocity.

주요 기능

Automated firmographic and psychographic criteria definition
In-depth buyer persona development for buyers, champions, and users
Custom ICP scoring matrices for objective lead qualification
Anti-ICP identification to filter out high-churn prospects
Real-time market research integration via WebSearch and competitor analysis
9 GitHub stars

사용 사례

Building laser-focused target lists for outbound sales and marketing campaigns
Aligning product roadmaps with the needs of high-value customer segments
Optimizing marketing spend by identifying the most profitable customer personas

소개

주요 기능

Automated firmographic and psychographic criteria definition
In-depth buyer persona development for buyers, champions, and users
Custom ICP scoring matrices for objective lead qualification
Anti-ICP identification to filter out high-churn prospects
Real-time market research integration via WebSearch and competitor analysis
9 GitHub stars

사용 사례

Building laser-focused target lists for outbound sales and marketing campaigns
Aligning product roadmaps with the needs of high-value customer segments
Optimizing marketing spend by identifying the most profitable customer personas