JMR Literature Positioning
Positions Journal of Marketing Research manuscripts across behavioral, quantitative, and substantive literatures to articulate clear academic contributions.
The JMR Literature Positioning skill helps academic researchers structure the introduction and literature framing of Journal of Marketing Research (JMR) submissions. It guides authors across three critical dimensions—substantive marketing phenomena, quantitative and methodological models, and behavioral mechanisms—to avoid the risk of presenting a manuscript as merely an application of existing methods. By employing structured positioning ledgers, explicit comparator distinctions, and AMA author-year citation conventions, this skill ensures manuscripts articulate an undeniable marginal contribution tailored to JMR domain editors and reviewers.