What is the Jobs-to-be-Done (JTBD) framework?

JTBD is a framework that focuses on the progress a customer is trying to make. It views products as being 'hired' by customers to perform a specific job in a specific context.

Can this skill help with competitive research?

Yes, it identifies 'true competition' which includes any solution—even non-software ones—that a customer might hire to do the same job.

How does this skill improve user stories?

It helps move beyond simple feature requests by formatting stories around the context, motivation, and expected outcome: 'When [situation], I want to [motivation], so I can [outcome].'

What are the four forces analyzed by this skill?

The skill analyzes Push (current pain points), Pull (attraction to the new), Anxiety (fear of the new), and Habit (attachment to the old) to understand why users switch products.

Jobs-to-be-Done Product Strategy

Name: Jobs-to-be-Done Product Strategy
Author: Microck

byMicrock

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생산성 및 워크플로

Applies the Jobs-to-be-Done framework to uncover deep customer motivations and guide strategic product development through the lens of progress.

This skill empowers Claude to act as a product strategist by utilizing the Jobs-to-be-Done (JTBD) framework, famously developed by Clayton Christensen. It shifts the focus from user demographics to the specific progress customers are trying to make in their lives. By using this skill, teams can conduct more effective user research, identify non-obvious competitors, and write outcome-driven user stories that capture the functional, emotional, and social dimensions of customer needs. It is an essential tool for any developer or product manager looking to build features that customers truly 'hire' to solve their problems.

주요 기능

01Generates structured JTBD job statements using the situation-motivation-outcome format.

02Maps the Four Forces of Progress: Push, Pull, Anxiety, and Habit.

03Provides a framework for identifying non-traditional and 'true' competitors.

042 GitHub stars

05Identifies functional, emotional, and social dimensions of user needs.

06Offers structured interview questions to uncover underlying customer jobs.

사용 사례

01Reframing product requirements and user stories around desired customer progress.

02Conducting strategic competitive analysis to find innovation opportunities.

03Improving product positioning and marketing messaging based on customer motivations.

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add microck/opendots-microck flpbalada-jobs-to-be-done

For use in Claude.ai and ChatGPT

Download Skill