Journal of Marketing Publishing Assistant
Evaluates and reframes marketing research manuscripts to meet Journal of Marketing (JM) editorial standards and managerial relevance bars.
Tailored for academic researchers and marketing scholars, this skill evaluates manuscript positioning, theoretical advance, and managerial relevance for submission to the premier Journal of Marketing (JM). It provides targeted feedback on manuscript fit, helps reframe narrow methodological findings into broad substantive marketing contributions, checks for common desk-reject pitfalls, and offers strategic rerouting advice to alternative top-tier marketing journals like JMR, Marketing Science, and JAMS.
주요 기능
011,079 GitHub stars
02Identifies common desk-reject risks including narrow framing and weak causal identification
03Assesses balance between theoretical advance and actionable managerial implications
04Evaluates manuscript fit and alignment with the Journal of Marketing (JM) scope and editorial bar
05Suggests rerouting options to specialized journals like JMR, Marketing Science, JCR, or JAMS
06Provides structured pre-submission checks and AMA/SAGE submission compliance guidance
사용 사례
01Identifying desk-reject vulnerabilities and finding better-suited alternative FT50 marketing journals
02Reframing a technically complex paper to highlight substantive contributions and managerial impact
03Determining whether a marketing strategy or consumer management paper fits JM's broad substantive scope